Monday, December 05, 2011 by Webmaster
Thar's gold in them thar hills
Well ok. Maybe not gold in the literal sense. But
we've recently landed a very cool commission to create a web
presence (and brand, and traffic funnel, and reservations portal,
and multilingual SEO strategy) for a new ecotourism venture in
South America.
We really need to brush up on our Spanish, and also to figure
out how to tap into the $1.5 billion in revenue from foreign
tourism into Chile each year. More than 30% of that revenue
is attributed to accomodation expenses, and our client offers, in
addition to luxury lodgings, a complete immersive experience into
the Maule and Biobío regions; a transcendent set of cultural
legacy expeditions (including the legendary but diametrically
opposed Tierra del Fuego and Atacama) and of course any conceivable
form of adventure travel in between.
Not a small project, but a big endeavour. We intend to drive our
client's occupancy to over 80% (high season). We intend to
provide such a marketing assault that it breaches the awareness of
every single adventure traveller (25-34) in Europe, Canada, and the
UK. We intend to vault this resort into the top 25 in the
continent, competing with adventure-travel resort destinations in
Brazil, Argentina, Ecuador, and Peru. We intend to pin this
resort to the "must experience" list of any reasonably intelligent,
wayward, thrill-seeking, and even vicarious traveller of the 21st
century.
Powerhouse rocks. Watch this space.